Some “momma creatives” are struggling to create content, consistently. They’ve slipped into what I’m calling the “Content Crisis”. These mommas may have amazing ideas, but aren’t sure how to formulate those ideas into “post-able” content. Or if they do create the content, they struggle to remain consistent! And let’s not forget to mention, time is not always on our side!
Momma, is this you? If so, keep reading! I’m sharing 3 tips to help you overcome the “content crisis”, that you can apply TODAY!
Answer the following: Who are you (how do you want to position yourself)? Who are you speaking to (your audience)? What message, story, or lesson do you want to share, and why (purpose, goal)? And how would you like to share it? Text, video, audio..etc? When it comes to content I truly believe clarity and authenticity are essential. This helps with attracting, launching and selling, if that’s your end goal. Outside of that, you can get as creative and expressive as you’d like. Are there certain platforms that respond “better” to certain types of content? of course. For example reels are still very hot on IG… but the type of reels you create are completely up to you. I’ve seen reels that are all text from an author promoting a new book, and others from stylists with no words but rather a step by step showing how to use a new product. I’ve seen a bunch of funny ones, and others that were created to bring awareness to social injustice. And guess what, I’ve also seen very impactful platforms that don’t use reels at all. So truly, it is up to you! The key is to get clear about who you are, who you serve, and plan accordingly.
Since becoming a mom, batching my content has been a game changer. And if I’m being honest it has helped me to be more consistent. Wild how planning can do that! Where I once was able to create in the moment, I now have a whole toddler to consider. And sis is busy! Outside of nap time and bed time, I feel like she’s always on 100, and I gotta keep both eyes on her lol. So creating ain’t easy, but I made it a point to figure out a way to show up in business, without sacrificing time with my little lady! So I looked at my schedule, and decided that I would select one day every week were I would give myself the time, space and grace to create content freely, without interruption and more importantly without the guilt of stepping away from my child! So every Sunday, I have my plan of ideas and I escape for 2-3 hours in the morning (before hubby goes to work) to focus on creating. From creating image quotes, recording videos and reels, to planning and scheduling my blog posts and clubhouse rooms… Sunday is my day to create!
Most of us lack confidence because we don’t believe in ourselves, or we’ve been comparing ourselves to others. This was huge for me. Before I got clear on who I am, and who I’m called to serve, I wasn’t as bold, confident or consistent. I was constantly looking at the other mommy pages, feeling somewhat out of place because my message went against the norm. Listen, even my brand colors were different than the usual mauves and pastels. But once your girl got clarity, and remembered that being all of me is necessary to attract the moms I’m called to serve, my confidence grew exponentially. Now, you can’t tell me, or my brightly colored posts, anything! I’m being all of me; bright, bold, unapologetically me!
It’s also important to give yourself permission to be a beginner. So many times we start out and expect everything to be peaches and cream from day one, and it typically doesn’t work out that way! Just because your content hasn’t gone viral, doesn’t mean it doesn’t have impact! Just because you didn’t get a million views, doesn’t mean it hasn’t added value. And we all know it only takes a few clients to really make an impact financially. So, stop looking around, and focus on you. Know that you are called, and what you have to add is needed for such a time as this! So share that quote, record and upload that video, tell that funny impactful story… do it, share it, and show up…confidently!
Have you been struggling with content? What tips would you add that have worked for you? Comment Below!
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